Are you looking for a way to turn on the tap that brings in new patients every week predictably?
Do you want to become the practice in your area at continually brings in new prospects?
Well, Im glad you’re here. We are going to give you the 3 Step program to grow your dental list every week.
As a bonus at the end we will also give you the HANDS FREE way to SEO your website so you can concentrate on doing what you love while you get all the benefits.
- Optimising your Contents
- Increase your Ranking
- Build your Traffic
What is Dentist SEO?
SEO or Search Engine optimisation, is the process of making sure that your online presence is presented in such way that it shows up when your patient searches for you or needs your services.
For example, by utilising SEO, you can be the top result for a patient searching for ‘Dentist near me?’. Or ‘Emergency dentist near me’.
By positioning yourself in the prime location on the beach engine you will be expose to more traffic of patients who would take your services allowing you to grow your business.
But WAIT!
Historically we have found that dentist’s don’t utilise SEO at all within their websites or worst off, they don’t even know what SEO is.
YOUR’E DIFFERENT!
You are hear because you want to improve your business, life and career and in-turn create a beer life for yourself. Right?
Why travel down the slow road to building your list when you can fast-track your success and be rewarded for you exceptional skill.
IF THIS IS STILL YOU, THEN GET READY!
Because here are the 3 steps to Generating 1o new patients every week!!!
Step 1- Optimising your Dental contents – Dentist SEO
Let me ask you a question.
Have you got a Blog?
Do you post Newsletters every week online?
Do you post new cases every week on your website?
NO?!
Let me ask you another question…Why not?
Did you know that new patients search ‘Dentist near me’ on goole search engine, approximately between 100k-1M times a month. (Based on April 2021 alone!!)
What if your clinic was the first place to pop on google? How many new patients would be calling your practice and booking with you?
LIGHT BULB MOMENT?!
Your question right now should be, ‘ how do I optimise my content?’… the answer is simple!
Include keyword phrases that people are looking for in your Blogs, posts, cases studies and News articles on your website.
You can find out how to do a simple keyword search on google Keyword planner.
Additionally you want to include at least 10-15 keyword phrases in each post to maximise the chance that your content is picked up by google and ranked highly. This shows google that you’re posting relevant and up to date information on your website.
If you want to do a more advance key word search then we would recommend CLEVERGIZMOS Key word search software which you can get for free initially.
Once you have produced useful, relevant contents with enough keyword phrases included you will start to look more reliable to patients in googles eyes and your website will be shown to patients who are searching for your services first.
Step 2 – Increase your ranking
The Next question is ‘how do you increase your ranking on search engines?’.
Answer is in two parts:
1. Increasing your rankings by Increasing your posts
If you create the number of useful contents, such as posts and blogs which have been keyword optimised, you are more likely to be seen by patients and people who search for those keywords. The more you get a click and people stay on your page, the more relevant google will score your website, thus increasing your rankings.
The main reason why people fail at this?
The truth is that dentists don’t have the time to search the keyword phrases and put together contents.
We have some good news for you.
You can outsource your contents to content writers and see blog optimisers on a unique and quick platform such as Fivrr.
2. Google Ads
If you have a budget to invest, you can increase your visibility and ranking faster using Google Ads. By investing in Google ads, your website will be promoted to the top of the page.
This way when people are searching for relevant enquirers on google they will find you.
If you are a beginner maybe it is better to research into how to use Google ads for dentist so that you can increase your Return on investment.
Otherwise I would recommend you outsource the good ads management to a professional.
Don’t worry!
You can outsource your google ads management to a freelancer on Fiverr.
Now you’re ready to get high ranking on google.
Next up… Building traffic.
3. Build your traffic
This is not as hard as you think.
Especially if you have existing patient list.
For the purposes of this post, I am going to assume that you have no patient list and are trying to build this base from scratch.
Here are 4 ways to increase and build your organic traffic to your website.
1. Follow the first two steps in this blog.
2. Social Media Awareness
Start by posting a nice picture of your team followed by a copy-ad post with your website link included to raise awareness.
I would recommend that you join your community facebook pages and post your content with a link to you page there.
If you want to create an effective copy-ad content then you can get a freelance content copy ad writer on Fiverr.
3. Text Campaign
Everyone should have a number on people on their contacts on their phone.
As simple as it sounds, it is actually a grate way of letting your friends and contacts know about your website/ service.
and to make it easier for you… here is a text example that you can use today.
‘ Hey 👋, A lot of people are looking for a good dentist they can trust. Have you seen this post? it shows (how to pick out a great dentist in your area) 😊. [ link to your post]’
Make sure that your post is current, relevant and helpful.
4. . Donate or contribute to your local charity and get featured on their newsletter.
The aim should be to genuinely give back to your community. You should want to make this world and your local area a better place.
If you add value to the community and charities around you, people will talk about you and promote your services naturally.
It is a slow but rewarding and sustainable way of attracting the right reputation.
Hands Free Dentist SEO
If you are a busy practice and would like to outsource your SEO, then we would recommend you contact a freelance SEO optimiser on Fiverr.
PROS:
- Affordable
- Quick
- Tailored
- Effective investment
FAQ
Q:How do dentists do SEO?
A: Dentists do SEO by optimising their website for search engines and users, which will increase the site’s visibility in relevant and organic search results.
Q: How long does dental search engine optimisation take?
A: Typically, dental search engine optimisation takes at least six months to deliver results. In some cases, practices will start to see results, like increased traffic, phone calls, and appointments, in four months. This timeframe is normal as SEO is a long-term strategy vs. a short-term strategy.
Q: How much does SEO for dentists cost?
Prices for dental website SEO depend on several factors, but the average cost for dental SEO is £500-£2000. Try using Fiverr for effective, cost effective way to handle your SEO.
Q: How do you calculate the ROI for dental SEO?
A: Your practice can calculate your return on investment (ROI) from dental SEO with the following formula:
(Gain from Investment – Cost of Investment) / Cost of Investment = % ROI